SPUR CREATIVITY IN OTHERS TO CREATE IMAGINATIVE SOLUTIONS

Our Approach –

When It Comes To Innovation – Spontaneity Beats Structure

IMAGINATION

The basis of innovation whether it be a new item on a menu, product portfolio expansion or a new restaurant concept all begins with IMAGINATION. People who approach things with passion and purpose live a fascinating life.
We will help you find your spark, and light it!

PURPOSE

Our purpose is to create peace love food. Let us help you break through the ordinary with innovative solutions. Our goal is to get people talking and create solutions that inspire action, get noticed and create impact. Let’s take your WISH and DO it!

COLLABORATION

Our collaboration in trends analysis, multi-dimensional consumer insights and industry best practices will break through the clutter with product and menu cues that matter. Together we will evaluate ideas from multiple perspectives to get a sense as to its strengths, weaknesses and uncertainties. We will engage with the most curious and entrepreneurial people in your organization to help drive a movement to replace fear with curiosity.
The more curious an organization you can build, the more innovative it will become.

SOLUTIONS

Beginning with asking the question “Why are we here?” we will approach the project with discovery, creativity and leadership to assist you in championing change. Our solutions come in all shapes & sizes. It's not just one or two individuals; it's all of us working together in radically different ways to build brands. Our difference is lead by a Chef.
We create ideas with life!

CULINARY COLLABORATION

Need a Chef? We’ve got you covered. Everything from flavor & product development; menu refresh & development; tradeshow coordination & facilitation; national account representation; food styling; BOH training and recipe development & testing. For manufacturing we review recipe and overall product design, liaison support at co-manufacturing facilities; source ingredients and packaging.

CONCEPT TO COMMERCIALIZATION DEVELOPMENT
Our approach to new product development will provide solutions by identifying the target market; conduct a marketplace competitive analysis and develop a critical path timeline for product development and commercialization; confirm and prioritize consumption barriers and enhance sales effectiveness providing us with the answers to WHY? and the WHY NOT?

FUTURE FOOD TRENDS ANALYSIS

 
What does the future hold? We provide the insights for emerging global food and beverage trends. We don’t stop at food - we look at global trends in architecture, design, fashion, economically, ecologically, and pull all those things together to evaluate the macro and micro trends. We believe the why is much more important in determining the future of food product development. There are those that follow trends and those who create their own – we create rather than follow.

CONSUMER INSIGHTS
We use consumer insights to explore their relationship with food & beverage to identify their needs, expectations and desires. We immerse with the target through deep dive scouting and go beyond operator/consumer focus groups in order to validate the connections between product, concept and brand.

MANUFACTURING START-UP & MANAGEMENT
Beginning with a cross-functional strategy session, we develop a Business Imagination Resume which captures all of the salient components of an idea on a single page. Fitting an idea on a page means making choices about which elements to include. This will outline the details for: the target customer; the key job-to-be-done; consumption barrier(s); the basic business model; the impact potential; the critical uncertainties; a visual depiction of the idea and a testing plan.

IDEATION & DISCOVERY
Having the right people to build the right ideas is critical to new product development. Beginning with a diverse team of decision makers, implementers and key experts to provide open innovation we will lead an ideation and discovery session where we will establish scouting and journaling goals to gain the marketplace insights which will include market excursions, restaurant dine-arounds and creative culinary exercises. Providing Cultural Inspiration and Team Building we inspire people to embrace change and think creatively on a continuous basis.


OUR MANIFESTO

CREATIVITY is all around us. Yet in our busy lives we
often think about what is directly in front of us.

IMAGINATIVE thinking generates new and creative
solutions to get around our limitations.

COLLECTIVELY we imagine outcomes that seem unrealistic
at the moment, but are achievable as all of us believe.

IMAGINATION embraces change and makes us think
“where is the potential here”?

THE CORE OF OUR EVERYDAY

CHANGE – embrace it  
FUN – play lies in the heart of creativity & innovation  
CURIOSITY - stay curious and keep your eyes wide open
DELIGHTED – be delighted with creativity    
INSPIRE – in ways you cannot imagine
WOW – create things that take their breath away
HONESTY – do the right thing
RESPONSIBILITY – build a positive team spirit
HUMILITY – great leaders possess it
IMAGINATION –explore the future opportunities
Our Take On Trends

Our Take on the Spring & Summer Trends

Curiosity Fuels the Future of Food.
As we continue to explore the ever changing global food marketplace, curiosity will help lead us to new ideas we can all chew on. Here’s a peek at our top trends for this season. at our top trends for this season.


Chicken - Comfort Food Comeback

Cluck! Making a strong comeback it’s all over menus everywhere. Chefs are elevating its versatility with fried chicken, roasted chicken, chicken sandwiches and even chicken desserts. As comforting as it is - it's delicious, inexpensive and easily executable.

Gin Is In

Cocktail culture is thriving across the globe and gin's renaissance is here to stay. Botanical ingredients beyond juniper are getting even more ambitious with cactus and acai berry joining rhubarb and seaweed.







Grocerants - Community Culture

Foodservice at retail is bringing back a sense of community in grocery markets. It's about fresh made-to-order food that is driving supermarkets as dining destinations. With six day parts of eating: breakfast, lunch, dinner, snacks, happy hour and delivery, grocery stores are expanding concepts to meet the needs of guests beyond the typical grab & go.

Culinary Destinations

Food & Travel go hand-in-hand. Curious adventurists and food enthusiasts of all ages around the world agree that food is important when selecting a trip destination. Culinary tourism is moving away from expensive dining to more authentic food experiences. Visiting local market and dining with locals in their homes now top the list for those exploring new destinations. Hot destinations right now include: London, Morocco, Japan, Croatia, Atlanta, Georgia and Portland, Maine.

Carrots Take Roots Center of the Plate

Carrots are topping the list of plant forward foods. Their availability, versatility and universal appeal as a functional food make this everyday ingredient a Chefs favorite. Move over spiralized ribbons of beta carotene, vitamins K and B6, we now have carrot steak, sliders and boozie beverages.

Color Me Happy Food!

Vibrant color foods not only look great on the plate but deliver menu offerings that connect bold and bright natural colors with healthy eating. Colorful plates will attract customers by creating eye-catching, clean label products. Plus the more photo friendly the food the better as expressing ourselves through food will continue to be tweeted, shared and instagrammed!

Modern Mediterranean & Middle Eastern Cuisine

Increased globalization of each chef's pantry is creating a culinary culture connecting kitchen arts and practices to food enthusiasts here, there and everywhere. Culinary heritage highlights the personal stories that define the food on our menus. Middle Eastern flavors and ingredients are more familiar and desirable than ever before highlighting the best elements and essence surrounding the Mediterranean Sea. With its plant-based focus on fresh vegetables, healthy fats, beans and legumes chefs are putting modern spins on the classics.
our inspiration
JUST A TASTE OF WHO WE ARE